Paddle before the Wave
Accelerate your business with winning market-based strategies
and organizational capabilities that drive new growth.
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We help you develop and implement
We help you develop and implement
strategy + partnerships + capabilities
strategy + partnerships + capabilities
for long term growth & prosperity
for long term growth & prosperity
We serve Startups,
Scale-ups,
Private & Public Corporations
We serve Startups,
Scale-ups,
Private & Public Corporations
Trusted Consultant or Executive-In-Residence:
Effective discovery, formation, validation, and growth for new business ventures
Mature or pivot business, product, and marketing strategy
Find and secure partnerships that will help you grow & prosper
Leader-as-coach to enhance leader and organization capabilities for growth and change
Ian McDonald, Founder & CEO
Ian McDonald, Founder & CEO
Customers and colleagues say I am a uniquely strategic thinker.
They tell me they value my ability to generate and synthesize insights into innovative and actionable recommendations - and they appreciate my focus on creating alignment with compelling market-based strategies and inspiring organizational narratives.
Most of all, they know that I truly care about the success of their company and their leaders.
I am a leader-as-coach, and my personal purpose is to lead and develop leaders with the capabilities to succeed with change and new growth.
We leverage industry & proprietary frameworks for
growth, partnerships, and open innovation
We leverage industry & proprietary frameworks for
growth, partnerships, and open innovation
Selected Examples:
Selected Examples:
Business, Lean, and Value Proposition Canvases
Personas, Empathy Maps, User Story Maps, Customer Journeys
Growth Landscape and Opportunity / Risk Heatmap (Paddle before the Wave)
Growth Management System (Paddle before the Wave)
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